Small Business Solutions by Jamie

helping small business owners achieve the success they deserve


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2 Great Reasons to Schedule Your Facebook Posts

small business solutions

Use all of your resources to make your Facebook posting more effective and more efficient.

1. Proofreading!!!

Even scheduling your post the minimum of 10 minutes into the future allows you to see how it will actually look when it goes live. (Isn’t the future fun?  You can pretend you’re in the Delorean.) Remember you can’t fully edit a post after it goes live so this gives you a window of opportunity to catch something you might have missed either in the photo, the copy or the integrity of the links. Why not give yourself a second chance to catch it?  Need your partner to approve a post and/or add some content?  Schedule it six hours from now (if that is indeed still a good time to post) and give ’em a deadline.  If you’re happy with it before then, you can always Publish Now.

2. Timed posting with optimum frequency.
Take the guesswork out of the equation. Spontaneity is great, but so is posting exactly when most of your fans are browsing.

  • Are you trying a new happy hour special for a Tuesday night? Work on your post Tuesday morning and schedule it for 2:00 or 3:00. See what gets the most engagement for different types of content and use that as your timeframe.
  • Work on two posts Sunday night and schedule them for Tuesday morning at 7:00am and Friday at 10:00am. Now you can work on the rest of your business during the week and just keep an eye on the Insights.

As always, I appreciate any comments or insights.  We’re all learning.

Cheers!

Jamie Campbell

jamie@sbsbyjamie.com

www.fb.com/SBSbyJamie

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Facebook Organic Reach Is Alive!

What is your Facebook page doing for your business today?

 Is enagement up and reach is down? Or is your reach up and engagement is down?  It doesn’t matter.  If you’re reading this blog post, you’re concerned and smart enough to keep Facebook working for you.

The dizzying daily requirement of keeping up with the temperament of the fickle 10-year-old that Facebook is can seem like too much.  Is Facebook even worth it anymore?  The short answer is yes. 

Do you need to spend a few dollars a week in paid posts?  Maybe.

The fact may be that organic reach is down across the board, but engagement is up.  Less people may be seeing your posts, but the one’s that do are people that are inherently more interested in them and their engagement shows it.  Just so long as you keep engaging them with high quality content.  (No more fuzzy pictures, text only posts or any of the other big NO-NOs.) These aren’t your personal friends.  (At least I hope not — just like your business, no one has enough friends to keep them in business.) They need a real reason to like, share, click or otherwise do whatever you want and need them to do. 

To quote a great article from Social Media for Colleges

“You just need to 1) work a bit harder on posting good content and

finally let go of the boring self-promotion and 2) trust Facebook and its algorithms. 

Easier said than done on both points.”

Better engagement will increase your reach so that should be your focus, Better reach will increase your fan base or at least create new customers for your business.  I hadn’t paid for a boost in a while until yesterday and it was $5 well spent.  Depending on the value of a new customer for your specific business, reaching an extra thousand people to get ten new customers might be the greatest and easiest ROI you can find. 

Takeaways

  • Don’t give up.
  • You can always improve your content.
  • Think outside the box. 
  • Schedule posts when you can and keep your frequency steady.
  • If you’re asking someone to like, share, click, et cetera, ask yourself “Would I?”

As always, I appreciate any comments or insights.  We’re all learning.

Cheers!

Jamie Campbell

jamie@sbsbyjamie.com

www.fb.com/SBSbyJamie

 organic reach is still alive small business solutions by jamie campbell sbsbyjamie delaware

 


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9 Things Not To Do With Your Facebook Business Page

ImageFacebook is constantly improving changing its parameters, rules, layouts, et cetera, but it remains an effective, affordable way to grow your business if you do it right.  Here’s what not to do:

1. POST IN ALL CAPS.  This frowned-upon phenomenon of chat rooms, forums and comment sections has almost gone extinct, so anyone going this route on their Facebook business page sticks out like a sore, unprofessional thumb.

2. Use a personal Facebook page for your business.  It is technically a Facebook no-no and there are several advantages to a business page versus a personal page.  It is also fairly easy to convert.

3. Have a small audience.  Less than 200 likes means your readership may be a lot lower than you think.  With the recent changes to the Facebook News Feed algorithm, anywhere from 16% to as low as 2% of your “Likes” may see your posts in their Feed.  Increasing the quality of your posts (see below) is key, but having a more popular page is a good start.  Buying likes is expensive and discouraged by the cognoscenti, but reaching out to your friends, your website visitors and current customers costs nothing but a concerted effort.

4. Use too much text.  Less is more and Twitter’s 140-character limit is a good benchmark.

5. Post without an image.  Humans are visual creatures.  Posts with photos average 53% more likes than text alone.  (And we all know that Facebook owns Instagram, right?

6. Overpost.  There are lots of statistics out there, but the gist is that you don’t want to turn people off by blowing up their feed, no matter how great your content.  I may like a lot of pages, but I’ve unfollowed/hidden many of them for this reason.  Facebook’s new algorithm has taken it one step further and stopped showing you pages that you consistently fail to interact with.

7. Underpost.  This should go without saying, but people forget about you quickly in this new social media blizzard.  If you’re only posting once a month, why post at all really?

8. Have incomplete or incorrect information.  Short description, long description?  Fill them in.  They are indexed by Google.

9. Thinking that you don’t need a website.  There are a multitude of reasons that a Facebook page just is not a substitute for an effective web site, many of them enumerated quite well here and here.

If you’re going to take advantage of everything that social media can do for you, the power of Facebook cannot be underestimated.  Remember, however, that Likes and Shares don’t pay the bills.  The goal is to convert these into real customers and real revenue, so focus your efforts in that direction.  To get an idea of what an extremely successful Facebook business page looks like, poke around SMEHubSpot and Moz and check out what they are doing.

Any questions or comments, please email me or visit my website.  Cheers!