Small Business Solutions by Jamie

helping small business owners achieve the success they deserve

2 Great Reasons to Schedule Your Facebook Posts


small business solutions

Use all of your resources to make your Facebook posting more effective and more efficient.

1. Proofreading!!!

Even scheduling your post the minimum of 10 minutes into the future allows you to see how it will actually look when it goes live. (Isn’t the future fun?  You can pretend you’re in the Delorean.) Remember you can’t fully edit a post after it goes live so this gives you a window of opportunity to catch something you might have missed either in the photo, the copy or the integrity of the links. Why not give yourself a second chance to catch it?  Need your partner to approve a post and/or add some content?  Schedule it six hours from now (if that is indeed still a good time to post) and give ’em a deadline.  If you’re happy with it before then, you can always Publish Now.

2. Timed posting with optimum frequency.
Take the guesswork out of the equation. Spontaneity is great, but so is posting exactly when most of your fans are browsing.

  • Are you trying a new happy hour special for a Tuesday night? Work on your post Tuesday morning and schedule it for 2:00 or 3:00. See what gets the most engagement for different types of content and use that as your timeframe.
  • Work on two posts Sunday night and schedule them for Tuesday morning at 7:00am and Friday at 10:00am. Now you can work on the rest of your business during the week and just keep an eye on the Insights.

As always, I appreciate any comments or insights.  We’re all learning.


Jamie Campbell


Author: Jamie Campbell

I help small business owners turn their web presence into profit using internet marketing to affordably build their business and increase their bottom line.

2 thoughts on “2 Great Reasons to Schedule Your Facebook Posts

  1. You forgot about free time, there’s no need to be in front of your computer at exact times to post. 🙂

    Wanted to ask what you’re using to do the scheduling. Are you using the Facebook build in feature or an external tool? If you’re using something else might I suggest you try – it does the scheduling very easy and fast and you can schedule on groups and your wall too, something you cannot do with the scheduler within facebook.

    • I just use the native schedulers with FB, WordPress and Twitter for now. I don’t really use groups or anything but the business pages and I’d be hard pressed to pay $10 a month for anything that might just be one more tool overcomplicating things. Are you an affiliate for massplanner or do you work there? That website is amazing! Thanks for the comment.

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